Tag Archive for Unscrupulous Businesses

5 Marketing Tips for New & Small Businesses

It’s a dog-eat-dog world out there, and this is especially true online, where the relative anonymity can bring out the worst in people. This even holds true for unscrupulous businesses who use unapproved and unethical methods of increasing traffic and their ranking in search engines. Don’t toss your hat in the ring with these types of companies; instead, launch your new business or build upon your small business with these foolproof, ethical online marketing tips for small businesses:

Utilize social media.
If you’re not currently active on social media, now’s the time to establish your presence there. Twitter is great for quick updates and viral sharing, but for more personalized interaction with your customers and general followers, you’ll want to look to Facebook. But don’t discount other social media platforms: YouTube and Vine are excellent choices for sharing video clips with your followers, and Instagram and Pinterest make it easy to share photos that can be linked to webpages.

Start a blog.
Start a blog that is hosted on your main domain, and update it at least once per week with relevant content. You can and should use your blog to promote products and services that are on your website, but you can also use a blog to write about related content. For instance, if your company sells vitamins, you could use your blog to not just promote those vitamins, but to discuss recommended supplements for various age ranges and health concerns.

Invest in email marketing.
While social media is certainly all the rage these days, you shouldn’t discount the popularity and effectiveness of email. Newsletters are nothing new, and the majority of companies these days rely on newsletters to announce new products, share coupons, and draw in customers for sales and other special promotions.

Invest in a few paid ad campaigns.
Have a small budget set aside just for paid ad campaigns. Consider pay-per-click campaigns if you only want to bring in interested customers (PPC cost nothing except the clicks made on your ads), but pay-per-impression campaigns certainly have their place, too – such as during the holiday season and other key shopping seasons throughout the year.