Tag Archive for Small Business

Put Your Company on the Map with Search Engine Optimization

You know that online marketing is the way to go. Whether you are an entrepreneur, own a small business, or a major corporation, the Internet is where it is at. When you build an online presence, you expand your reach beyond your geographic area. You’ll be able to interact with the entire world. If you want to move beyond the boundaries of a brick and mortar location, you need to harness the potential of the web. That begins with a top notch website. From there, you need to give a shout out to consumers to make your presence known. With the assistance of an seo company, you can take advantage of Search engine optimization techniques that will ensure people are talking about your business.

It’s All About Moving Up in the Search Engine Rankings
You want your business to come out on top of the rankings, to be on the first page when online visitors begin browsing. Better yet, you want to be the first name that pops up on the list. Use the services of a company that specializes in SEO to ensure that you don’t get lost in the shuffle. There is so much out there online. You will improve your chances when you have an awesome website that promotes your business. Finding the Best seo company to suit your needs is a good place to start. You can really make a splash if you have SEO resources to get you where you want to go.

5 Marketing Tips for New & Small Businesses

It’s a dog-eat-dog world out there, and this is especially true online, where the relative anonymity can bring out the worst in people. This even holds true for unscrupulous businesses who use unapproved and unethical methods of increasing traffic and their ranking in search engines. Don’t toss your hat in the ring with these types of companies; instead, launch your new business or build upon your small business with these foolproof, ethical online marketing tips for small businesses:

Utilize social media.
If you’re not currently active on social media, now’s the time to establish your presence there. Twitter is great for quick updates and viral sharing, but for more personalized interaction with your customers and general followers, you’ll want to look to Facebook. But don’t discount other social media platforms: YouTube and Vine are excellent choices for sharing video clips with your followers, and Instagram and Pinterest make it easy to share photos that can be linked to webpages.

Start a blog.
Start a blog that is hosted on your main domain, and update it at least once per week with relevant content. You can and should use your blog to promote products and services that are on your website, but you can also use a blog to write about related content. For instance, if your company sells vitamins, you could use your blog to not just promote those vitamins, but to discuss recommended supplements for various age ranges and health concerns.

Invest in email marketing.
While social media is certainly all the rage these days, you shouldn’t discount the popularity and effectiveness of email. Newsletters are nothing new, and the majority of companies these days rely on newsletters to announce new products, share coupons, and draw in customers for sales and other special promotions.

Invest in a few paid ad campaigns.
Have a small budget set aside just for paid ad campaigns. Consider pay-per-click campaigns if you only want to bring in interested customers (PPC cost nothing except the clicks made on your ads), but pay-per-impression campaigns certainly have their place, too – such as during the holiday season and other key shopping seasons throughout the year.