Thinking of investing in an explainer video this current year for your enterprise? Do you require much more information about how exactly explainer video may help increase your online strategy? Then you’ve come to the best place as this content will surely answer your questions.
Having an explainer video can be a great way to better engage potential clients and ultimately familiarize them with your products or services. However, before you even start making one, do not forget that an explainer video may first define the initial impression of your customers on your company. Moreover, as outlined by Wharton Research Center, a normal person only keeps 10% of what they listen to, but 50% of what they notice, making explainer videos all the more efficient. Therefore, you have to give your most from the planning up to sharing of the video. Take a look at these strategies for creating a successful explainer video.
1. Produce a well-written script
Having a catchy and informative script will be the main key to creating a successful explainer video. It’s one of many foundations that makes a success or breaks all of your videos. To begin with the script writing process, hire someone who is just not a part of your company – somebody who has fresh eyes to view your company. And then make sure that the writer creates a script that is to the point and easy to learn. You may fill in a creative brief to make you think about your company at a high level after which it help you define what really matters. Inquiries like “who is the target audience”, “how your merchandise or product work?”, and “what problem is being solved?” are just some of the things that you should consider to produce a high quality script.
2. Ensure that it stays limited and useful
Using the research from Idea Machine Studio, the explainer videos which can be no more than 15 seconds long will be shared 37% more often that extended and dragging videos. Longer videos cause losing audiences across the 1-minute mark. If you’re able to engage the listeners immediately, then obviously you can anticipate them to comply with your call to action. The best number of words per minute is 150. This is because the audience needs enough time to take in the information and think about their next action. The explainer video is merely an overview to get the audiences to be considering doing an additional step. Remember that the attention length of your viewers will reduce the longer they watch your explainer video.
3. Provide a solution to the problem
You may dedicate the first part of the explainer video on the discussing the problems that your product or services can resolve. And then explain how the product or service that you offer solves the problem experienced by your target audience. Discuss what your product’s principle advantages are to let your viewers see why they need to follow your call to action.
For more details about tips and guidelines on producing explainer videos, you may contact Reelmedia. With their reliable staff, you’ll never have to worry about understanding how explainer videos can help boost your conversion rates.