One thing that we can say about the selling of goods and services. It’s been around for a long time. There are people that would have no other career than one involving sales. These are the true bastions of the industries they represent. They are so good at what they do that they could receive commission only and still do well for themselves. They are born to sell. They breathe it, live it, sleep it. And then there are those that are on the periphery. They are engaged in some other aspect of their chosen industry, and they know that their product has to move or their services have to be needed or their own job won’t be necessary. People in both of these classes are finding the merits of automated sales enablement software to help them get any number of tasks done.
What happens is that the average person, whether in sales or in marketing, support or some other area, have to make good use (no make that optimum use) of their time. Doing so helps them reach more customers, make more sales pitches and covert more prospects into actual sales. If the minutiae of sales could be passed on elsewhere, most would do it in a heartbeat. Especially if they don’t have to sacrifice quality.
There was a time when people had to compile their list of contacts, integrate it and create email campaigns. While it produced results and kept them engaged with their potential customers and vice versa; it’s actually time-consuming to manage. With automated software, mass emails can be scheduled and sent without the tedium of the process.
If someone wants to see who has gone to a website and filled out the contact us form, they can do this. It’s rare for a company to not have this option on their web page, so it’s there for a reason. Yet, you might not find too many volunteers chomping at the bit, eager to go through the list of people who’ve filled out the contact us page and sent a query or comment. There’s automated software that can accomplish this in a much shorter time period. It will free people up to do other things.
A lot of companies use Google Analytics or Ptengine to conduct web analytics and heat mapping for them. Their efforts glean information that is useful to the company, such as how their website visitors are behaving, etc. They also help with teasing out the variables that can help them to generate more sales. As good as the data that companies like this provide might be, automated software still has them beat. For example, when an email is sent, automated software will enable the company to check out how many people opened the email, the click count, click-through rate, and more. With such information, a company can find out the best times to send emails to their clients in order to maximize on their efforts. This does not suggest that Google Analytics or Ptengine are not sensible tools, it just showcases how automation software can put a company on the map and help them improve their bottom line.
While this is not an exhaustive exploration of the ever-evolving world of automation software; it can certainly serve to show that it’s a tool that makes sense on several fronts.