Facebook Begins Testing Loyalty Rewards Store Program

One of you must have participated in a program or a loyalty card for a store member.Now it seems Facebook does not want to miss it,which according to a report fromTechCrunch says if Facebook is testing a store loyalty program,where users can scan the personal QRcode found in Facebook applications to print discounts or bonuses when users shop at stores .

According to a statement from Facebook (via Techcrunch),”To helpbusinesses continue to connect with customers wherever they are,we run small tests that allow people to use Facebook applications to collect and redeem rewards when they makepurchases at participating stores.”

Until now it is not known what Facebook plans in the future,or maybe it is just a test and they do not plan to expand it.Facebook is not new this time just go into the shopping segment, during the last few years the largest socialmedia in the world is known to have presented some tools for shopping, wherethey hope not just to be a platform for socializing only.

FacebookRewards can be one way to try it where users can get rewarded just by being a Facebook user.This can encourage users to shop more,and can also allowFacebook to better understand the shopping preferences of its users,which in turn can help make ads better or better suited to the needs of users.

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