There are lots of reasons why you might want to make a professional quality video these days. With the rapid growth of social media, blogging and online channels, many businesses, freelancers, individuals, students and societies want to make their mark by posting high quality videos.
A professional video can certainly be a good way to improve internet traction, sell a product or raise awareness, and the ease of availability of high quality recording equipment, such as professional video cameras, means that more and more of us can make movies, whether for business or pleasure.
But does that mean anyone can make a good video? And, more importantly, can anyone use a professional video camera?
Let’s be honest, just because you are using a professional video camera doesn’t mean that you are a fantastic moviemaker. There is a lot to appreciate and master when it comes to video shooting and to getting it right, just as not everyone with an SLR camera can take award winning photos. And that’s why people train for many years in the fields of moviemaking, digital arts, editing and filming.
So, obviously, hiring a professional cameraman for a project can be a very worthwhile investment and should always be an option worth considering.
But, no, you don’t need to be a professional cameraman to use a professional video camera. There are lots of professional video cameras on the market, and some, especially entry level models, are well suited to those with less filming experience. They have a wealth of automatic settings to help you get to grips with the basics and start you off on your filming career. Some experience will obviously be an advantage, and practice is key to improving and shooting footage that is worth using for promotion or blogging.
When using a professional video camera there are some key points to remember in order to get the most from the equipment:
- Understand the camera. Become familiar with all the settings and options on your professional video camera and know how to operate it. Understanding how it works and practicing with it in different conditions will really help improve your work.
- Make sure you have all the accessories you need, such as tripod, fully charged batteries, microphones and memory cards. Without those the results will never be to your highest potential.
- Seek assistance. Short training courses, online tutorials or mentoring from a professional cameraman will help you use your professional video camera to the best possible standard and help you with the basics of framing and composition.
- Think about lighting and sound. These are two vital areas of filming that are often overlooked.
- Don’t underestimate the power of post-production. Even when using a professional video camera, your results can undergo a real transformation using editing software, so learn how to use this.
So really, with a little thought, anyone can use a professional video camera, and using one is a fantastic way to learn about filming and get creative.